Posts Categorized: PPC Roundup

Welcome to the PPC News edition for the month of May 2021. This month, Google has held its Marketing Livestream Event in which many product announcements were made. These announcements are meant to improve user experiences and drive more conversions. We have summarized them in this post.

Welcome to this month’s PPC News edition! tROAS bidding to optimize business towards revenue, how Twitter and Google are preparing users for Apple’s App Tracking Transparency (ATT) policies, Expansion of Pinterest ads into Brazil, organized bid strategies for Search campaigns, and more.

In the first quarter of 2021, a lot of new features have rolled out by major PPC platforms to help advertisers to reach to the right customer and grow their business. Here is a quick recap of all the major announcements & updates.

Welcome to the PPC News edition. Here is a quick recap of what was trending in the month of February! Google has made RSA the default ad type for search campaigns, Changes to Phrase Match and Broad Match Modifier, Improve your bidding practice with enhanced manual bidding, N-gram methodology in Karooya’s Negative Keywords Tool and,… Read more »

Missed out on the important announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of January. Google’s data exclusions to prevent smart bidding from technical issues, Filter Link Extension to quickly navigate to key products and offerings, Building a privacy-first future, and more.