Google responds to Chrome’s third-party cookie changes with the Privacy Sandbox Protected Audience API, ensuring privacy and effective re-engagement. Microsoft Advertising introduces Monetize Insights for streamlined revenue monitoring, while Google enhances holiday shopping experiences. Explore these updates and more for a comprehensive understanding of the evolving digital advertising landscape.
Engage with your most valuable audiences without third-party cookies – Google is adapting to Chrome’s deprecation of third-party cookies by integrating the Privacy Sandbox Protected Audience API. This, combined with AI-powered solutions and leveraging first-party data, ensures privacy compliance while maintaining effective re-engagement campaigns.
Introducing Monetize Insights: A powerful analytics dashboard built to maximize monetization – Monetize Insights, a new analytics dashboard in Microsoft Monetize, simplifies revenue monitoring for publishers. This user-friendly tool offers a holistic view of monetization programs, featuring visual graphs and insightful filters. Monetize Insights streamlines the process, saving time and enhancing strategic analysis for publishers managing supply in Microsoft Monetize.
How to find holiday shopping deals on Google – Google has enhanced holiday shopping with access to double the deals than last year, via the Shopping Graph. The new Search Deals page organizes promotions, while Chrome offers proactive discount searches, price insights, and tracking alerts. The aim is to streamline the holiday shopping experience, aiding users in finding the best deals efficiently.
How to Schedule Ad Customizers for Google RSAs [2024] – Using Google Sheets with Google Ads to schedule RSA ad customizers transforms dynamic content management, streamlining workflows and maintaining ad relevance without constant manual updates. Adopt this efficient method to save time and effort, allowing a focus on strategy over ad copy details. For more details and a step-by-step guide, explore the full post.
Microsoft Advertising partners with Baidu Global for new AI experiences in Baidu Global Keyboard – Microsoft Advertising partnered with Baidu Global, enabling advertisers to deliver sponsored content via Microsoft Advertising’s Chat Ads API on Baidu Global Keyboard’s Chat AI. This collaboration offers precise targeting across app environments, reaching diverse demographics in the US, Canada, UK, and Australia, launching in early 2024.
Update to Location asset requirements (December 2023) – Starting December 2023, Google will revise Location asset requirements and specified the types of assets that will be prohibited. Closed or unrecognized locations, and those mismatched with the business, will be disallowed. Additionally, assets with irrelevant products or services to the specified location won’t be permitted. Refer to the Location asset requirements article for detailed information
Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value – In February 2023 Microsoft Advertising introduced a mandatory Audience Network expansion to improve multi-channel performance. Advertisers saw their budgets jump, but no extra results. Despite Microsoft’s assurance of enhanced efficiency through AI, advertisers are seeking workarounds, such as using placement exclusions or requesting opt-out through customer support. Will Microsoft budge, or will Google Ads join the party? Read this post for more details.
Get creative with generative AI in Performance Max – Google’s Performance Max introduces generative AI features, allowing users to quickly create and scale text and image assets for campaigns. The AI considers performance data, and users retain control over asset selection. An AI-powered image editor facilitates easy enhancements. The update aims to enhance efficiency in scaling campaigns and building high-quality assets. Available in the U.S. by year-end.
New bid strategies for Audience ads and other product updates – Microsoft Advertising introduces Maximize Conversions and Target Cost per Acquisition (CPA) as new bidding strategies for Audience ads, providing flexibility for advertisers to achieve their goals. This bidding strategy aims to maximize conversions based on budget, with optional guardrails. Microsoft Advertising’s Performance Max remains in open beta, offering predictive solutions and automated workflows for testing campaigns.
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