Looking to stay informed about the most recent PPC developments? Your search ends here! Discover a summary of the announcements and feature improvements that have captured the attention of industry experts.
Google search antitrust trial updates: Everything you need to know (so far):- Google faces a U.S. Justice Department lawsuit for allegedly using unfair tactics to retain its global search engine dominance, including hefty payments to firms like Apple to secure default search status on devices like iPhones. The 10-week trial could wield substantial influence on Google and the internet’s future.
ChatGPT Leaps Forward With New Voice & Image Capabilities:- OpenAI is enhancing ChatGPT with fresh voice and image capabilities. These additions will enable users to engage in voice conversations with the chatbot or convey thoughts using images, offering an alternative to traditional text-based interactions.
How AI is changing the game for PPC account managers:- As PPC evolves, AI is set to assume a crucial role in daily operations. It empowers PPC managers to concentrate on strategic initiatives, reducing the need for manual tasks. How? let’s find out in this informative blog post.
Go beyond Google Ads with programmatic advertising:- When B2B advertisers plan their online advertising initiatives, they often consider Google Ads, Microsoft Ads, or LinkedIn Ads. However, it’s advisable also to explore programmatic advertising. This approach can contribute to the expansion of brand awareness and establish a robust basis for future sales and expansion.
How to Add Referral Exclusions in GA4:- Universal Analytics offered a user-friendly experience with its features and settings, while GA4 appears to be more complex. In this article, we will provide a concise guide on one of GA4’s features known as referral exclusions. You’ll discover how to configure referral exclusions to ensure your data remains clean and accurate.
Google Says It Inflates CPCs. Here’s What Advertisers Need to Know:- In the recent antitrust trial involving Google, the company admitted to exercising control over ad pricing, including occasional increases in auction minimums. Frederick Vallaeys‘ article sheds light on Google’s methods for managing auction pricing and offers insights for advertisers seeking to safeguard their interests.
YouTube’s AI-powered solutions enhance ad creativity:- AI is altering the landscape of advertising on YouTube, extending reach, transforming ad engagement, and offering inventive solutions to fuel the creative endeavours of marketers.
Transforming Search and Advertising with Generative AI:- Microsoft Advertising has launched new features, such as compare and decide ads and Ads for Chat API partners, that will benefit advertisers, publishers, and consumers globally. These features were inspired by the success of the AI-powered Bing search engine.
Microsoft Audience Ads announces new AI bid strategies and market expansion:-Microsoft is set to unveil two brand-new automated bid strategies in October month: Maximize Conversion and Target CPA. These strategies aim to assist advertisers in effortlessly reaching their desired audience.
Multiply your creativity with AI-powered tools for Search ads:- With AI-powered tools, advertisers are better equipped to adjust to evolving consumer behaviours and achieve improved outcomes. Bearing this in mind, Google has implemented updates to the automatically generated assets and conversational experience within Google Ads.
Microsoft Advertising product updates for September:- This September, Microsoft Advertising announced a few more features and product updates which include global availability of audiences in Microsoft Editor, Auto-generated assets and Multimedia ads in RSAs and more.
Pinterest unveils slate of new product updates and ad solutions:- Here’s a roundup of the biggest product news Pinterest which includes more ad formats, new features for agencies, creative studio and more.
Introducing Microsoft Advertising’s Performance Max:- Microsoft Advertising’s Performance Max, a new campaign type that uses automation to optimize marketers’ creative and targeting strategies. This cutting-edge system uses machine learning to match the right creative assets with the right targeting parameters in real-time, continually trying new combinations until it finds the ad that performs best.
Digital Ads Benchmark Report By Tinuiti | Q2 2023 | Key Highlights:- In Q2 2023, retail Google search CPCs rose by 25% compared to 2019, surpassing Q1’s 20% increase. Text ad clicks grew steadily at 7% annually, with CPC growth accelerating from 2% in Q1 to 3% in Q2. Instagram Reels ads had a 13% CPC reduction compared to Instagram Feed ads, less than the 19% difference in Q1 2023.
Meta’s ad revenue up 12% in Q2, exceeding expectations:- Meta’s advertising revenue reached $31.5 billion, a notable increase from $28.2 billion in the same period of 2022. This substantial growth contributed significantly to Meta’s overall revenue, which increased 11% year-on-year, going from $28.8 billion in Q2 2022 to $32 billion in Q2 2023.
Get ready to upgrade your Discovery ads to Demand Gen:-Demand Gen is an AI-powered campaign that drives conversions, website visits, and other actions. Starting in October, all active Discovery campaigns will be eligible to upgrade. It offers new features like video ads, lookalike segments, and maximize clicks bidding.
Google Ads to sunset Enhanced CPC on Shopping campaigns:- Google Ads Shopping campaigns will no longer use Enhanced cost-per-click after October. Instead, they will behave like Manual CPC campaigns. As Google is moving to full automation, Advertisers were not surprised by this change.
Vehicle ads will be upgraded to Performance Max with vehicle feeds:- Vehicle ads have been seamlessly transitioned to Performance Max, extending outreach across YouTube, Display, Gmail, and Discovery platforms while automatically migrating campaign settings, structure, audience signals, vehicle feeds, and assets.
Key Elements of the Judgment in the Google Ads Trademark Case:- Google Ads advertisers can bid on keywords, including trademarked terms. However, trademark owners have sometimes objected to their trademarks being used by competitors, leading to legal disputes. The Delhi High Court recently issued a judgment on this issue, which is discussed in this blog post.
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