Greetings Readers! To keep you informed of the most recent innovations and changes in the PPC industry, here is another round of the top PPC news. The roundup for this month should give you some insightful information.
Get more visibility into your conversions with new reporting columns: To make it simpler to see each particular conversion action and the categories it belongs to, Google has introduced three columns with the names Results Column, Result Value Column, and Conversion Goals Column. These columns are currently accessible on custom reporting pages, manager account level, and tables and charts on the Campaigns page.
Trim videos into 6-second bumper ads with machine learning tool: It’s simple to produce bumper ads now, thanks to Google. All advertisers worldwide can now use a tool called Trim Video to cut a lengthy video down to a brief 6-second clip. This program uses a machine learning model to recognize key scenes and brand components in the original video and modify them into shorter forms.
New Performance Max features to help you this holiday season: Since Google first introduced Performance Max campaigns, more and more features—including optimization score and seasonality adjustments—have been added to PMax campaigns in response to input from marketers. Extra new features have been implemented this month in order to achieve the company’s objectives in three crucial areas:
- Plan your campaigns more efficiently
- Customize your asset strategy
- Evaluate your results
Google and Amazon Ads Benchmark Reports for Q3 2022 by Tinuiti: Tinuiti, a US-based digital marketing firm has shared Google and Amazon ads benchmark reports for Q3 2022. We have documented some of the key findings in the respective blog posts.
Announcing new Instagram ads surfaces and tools to help businesses reach more customers: Music optimization for reel ads, Ads in explore home & profile feed, AI-powered multi-advertiser ads, and AR ads are some ad formats for new surfaces and creative tools in Instagram to make it simpler for brands to create and communicate their stories and expand their businesses.
Creative strategies for winning Idea ads: Idea ads are the promoted version of Idea Pins and a new way to connect with people on Pinterest. Four creative territories mentioned in this blog post can help jumpstart your next idea ad campaign.
The Pinterest Trends Tool is expanding with a new API for Conversions:` Three new features are being added by Pinterest to the Trends Tool to increase its functionality:
- A widget on the homepage
- Trends filtered by demographic, place, time, and topic
- New trend types including seasonal trends
With the help of these new features, advertisers can now see and forecast trends & how their upcoming campaigns will perform.
Performance Max Import and other product updates for October: In the product roundup for October month, Microsoft Advertising has penned down some important product updates like importing PMax campaigns as smart shopping campaigns & local inventory ads, video ads, availability of smart campaigns in six new markets, data exclusion for automated bidding and more.
Launching Campaign Planner: Forecast your campaigns on Twitter: Campaign planner, a forecasting tool that helps advertisers to forecast estimated results before they launch the campaign. Initially, it was only available to advertisers in the United States, the United Kingdom, and Japan. However, In October 2022, Twitter made this tool available to 18 new markets. Follow the blog post for more information.
A new way to help you measure the impact of recommendations: Google has invented a new way to understand the impact of applying a recommendation to your account and that is applying a recommendation as an experiment in the Experiment Page. At the moment, this functionality is available for the broad match and target return on advertising spend recommendations.
Helping you easily identify information sources in Search: Google always helps to explore information in new ways. Adding site names to search results on mobile, is helping advertisers to get more information about the site so they can feel confident about the site they are visiting.
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