Welcome to the PPC News edition for the month of January 2023. This month, we had many feature updates from Google which include Account-level negative keywords, Performance Max Experiments & remove redundant keyword recommendations. We have summarized these announcements and many more in this post.
Google Account-level negative keywords are here:- This news is a comfort for advertisers who have an account with multiple campaigns. Advertisers may now build a negative keyword list at the account level and use it to target the right campaigns. The same negative keywords won’t need to be added to each campaign separately, saving you time and making it simpler to manage changes to negative keywords across campaigns.
New Performance Max experiments have just rolled out:- Though Google has not announced it officially, advertisers can now use Performance Max experiments to test updates in their account and monitor results before applying the changes permanently.
Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types:- Change made to the “remove redundant keywords recommendations” means that Google is expanding this recommendation to work across match types. Previously, recommendations suggest redundant keywords within the same ad groups, destination, bidding strategy, and match type but now, recommendations can include keywords across different match types.
Microsoft Store Ads and other product updates for January:- Among the other Microsoft product updates for January 2023, the one that got on the top was Microsoft Store Ads. Now, advertisers can promote their desktop apps to customers on Windows 10 and Windows 11 devices with Microsoft Store Ads.
Microsoft, LinkedIn ad spend fell FY23Q2:- As per the latest quarterly earning report Microsoft and LinkedIn reported a decrease in advertising spend slightly more than expected. Though LinkedIn announced a 14% revenue increase despite weakness in advertising. Microsoft is planning to increase ad revenue from $10 billion annually to $20 billion over an unspecified period of time.
Adjacency Controls & 3rd-Party Measurement: Giving advertisers more control over where ads appear:- Twitter has announced Adjacency control (pre-bid control) for advertisers to prevent their ads from appearing adjacent to Tweets that use keywords they’d like to avoid. Additionally, in order to provide users and businesses with a secure, pertinent, and beneficial ad experience, Twitter is extending its engagement with top brand-safety partners.
Twitter Rolls Out Search Keywords Ads To All Advertisers:- A new ad unit called “Search Keywords Ads” is now available on Twitter, allowing users to advertise sponsored tweets in search results to reach a larger audience.
Digital Ads Benchmark Report By Tinuiti | Q4 2022 | Key Highlights:-According to Tinuiti’s Digital Ads Benchmark Report for Q4 2022, average CPCs for Google Text and Shopping ads increased by as high as 36% year over year in 2021, but only by 2% year over year in Q4 2022. PMax CPCs were 3% cheaper than typical Shopping CPCs, but it did result in click-through rates that were 31% higher, though not on an inventory-to-inventory ratio.
Karooya and the White Label Expo collaborate :- We are pleased to announce that this year, the White Label World Expo, which will take place in London between February 28 and March 1, 2023, has collaborated with us. The fantastic lineup of 200 motivational speakers at the White Label World Expo will provide you with in-depth information. Get your FREE ticket here and save the date!
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