To our valued PPC professionals: We’re delighted to present this monthly roundup, packed with the latest updates and key insights to keep you at the forefront of the industry.
Google Marketing Live 2025: Your roundup of announcements:- At Google Marketing Live on May 21, 2025, Google unveiled new innovations that are transforming how advertisers connect with their audiences. Explore this roundup of all the key announcements.
Amazon announces AI-powered pause ads and new advertising formats for Prime Video:- Amazon is launching new AI-powered streaming ads that appear during pauses, directly linking brands to relevant on-screen content. They’re also introducing enhanced interactive and shoppable ad formats that display real-time product information like prices, deals, reviews, and Prime shipping to encourage purchases.
Inside the predictive AI model powering Amazon DSP Performance+ and Brand+:- Amazon Ads is improving campaign results with new AI-powered tools, Performance+ and Brand+. These solutions use real-time data to predict customer conversions, making ad targeting more intelligent and efficient.
Ads Studio in Editor and other product updates for May:- In this roundup, Microsoft Advertising has announced new ways to manage the campaigns, assets, and feeds in a better way.
Unlock next-level performance with AI Max for Search campaigns:- AI is unlocking the full power of Google Search, making it more dynamic and versatile. With AI Max for Search campaigns, advertisers can boost performance and reach new search queries. Early data shows that those using AI Max typically see 14% more conversions or conversion value, without increasing CPA or lowering ROAS.
Discord enters the Ad arena:- Discord has started testing unskippable, reward-based video ads. These branded video ads:
- Provide Unskippable, immersive video ads. ads pause if users look away, ensuring full engagement.
- Offer opt-in personalization. Users can turn on “In-Game Rewards” to get promotions customized to their gameplay.
- Support Privacy-friendly targeting. Discord doesn’t require real names or sensitive personal data, allowing brands to target based on interests.
New UI-Only Image Optimization Features for Performance Max Campaigns:- Image optimisation features in Google Ads UI specifically impacting Performance Max campaigns. These new features are: landing page images and image enhancements
Four new ways we’re helping marketers improve data strategies and app measurement:- To enhance iOS campaign performance and reporting, Google is introducing four new ways to improve data strategies and app measurement.
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