Effective ad copy remains a cornerstone of success in today’s competitive PPC landscape. While traditional formats have their place, navigating the intricacies of Google Ads ad copy can raise numerous questions for even experienced PPC managers.
Read more »A thorough post-campaign analysis is essential to ensure the success of your Amazon advertising efforts. This process helps to understand what worked, identify areas for improvement, and plan for future campaigns.
Read more »This week’s PPCChat discussion centered around “Trust in Ad Platforms” sparked by Google Ads’ decision to halt credit card payments for some advertisers. Here is the screencap of the entire session hosted by Julie F Bacchini.
Read more »During this week’s PPCChat session, host Julie F Bacchini had Navah Hopkins from Optmyzr as a special guest who talked about their new study on pausing low-activity keywords. Her study can be found here.
Amazon Attribution offers a range of metrics to help you understand the performance of your non-Amazon advertising efforts in driving traffic and sales on Amazon. Here are some key metrics to consider tracking
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