In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.
Read more »Boost your digital advertising game with Tinuiti’s Q2 report—a detailed look at how major platforms like Google, Meta, and Amazon performed. Using anonymized campaign data, it offers valuable insights to help you stay ahead of the curve and make smarter, data-driven decisions.
Read more »This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback suggests it behaves similarly to broad match, leading to mixed reactions and ongoing uncertainty.
Read more »July saw major updates in paid advertising. Google’s AI ads now pull headlines from blog posts and create sitelinks automatically. Google Analytics added Reddit cost tracking for better campaign insights. Amazon cut back on Google Shopping ads, opening the door for other businesses to benefit and more.
Read more »Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought PPCers views on their dream jobs in PPC and out of PPC.
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