While most advertisers experience some degree of seasonality, it’s a topic that often doesn’t receive the attention it deserves. In this week’s PPCChat session, host Julie F Bacchini led a discussion on how seasonality impacts the brands experts manage, how to better understand seasonality in PPC, useful tools for managing it, and more.

Welcome, readers! On May 21st, during its Google Marketing Live event, Google unveiled innovations that are transforming how PPC professionals connect with their audiences. Which announcements sparked excitement or concern among experts? What were their biggest takeaways, and what questions or uncertainties do they still have? All of these topics were explored in this week’s PPCChat session, hosted by Julie F Bacchini.

With the Google Marketing Live event scheduled to go live on May 21, 2025, experts shared their ‘GML 2025 Predictions’ in advance during this week’s PPCChat session, hosted by Julie F Bacchini.

During this week’s PPCChat session, host Julie F Bacchini invited Ginny Marvin of Google Ads to answer experts’ questions about AI Max for Search Campaigns, which was announced last week.