The landscape of digital marketing is evolving, with paid search, paid social, and artificial intelligence playing vital roles. Marketers now depend on the synergy of these elements for effective, targeted, and data-driven strategies as technology progresses. Here are the notable highlights of key features and updates that were trending in the year 2023.
Read more »Here is the screencap of the entire session of this week’s PPCChat where host Julie F Bacchini discussed experts’ plans for PPC in 2024.
Read more »Quality Score is a crucial metric in Google Ads, directly influencing your ad ranking and cost-per-click. Yet, despite its importance, numerous misconceptions surround it, leading to confusion and potentially hindering campaign performance. This article aims to dispel these common myths and provide clarity on how Quality Score truly works.
Read more »During this week’s PPCChat session, host Julie F Bacchini was joined by Ginny Marvin who answered experts burning Google Ads questions. Here is the screencap of the entire discussion.
Read more »Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.
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