Host Julie F Bacchini & guest host Patrick Gilbert handled this week’s PPCChat session. Their discussion was focused on the general attitude PPCers have regarding automation in PPC, common misconception around automation, role of the PPC manager in the age of automation and more.
Read more »Merkle released its Digital Marketing Report for the first quarter of 2021. After an unusual holiday season, in 2021, consumers showed continued interest in e-commerce. Travel continued to show improvements and much more. We have penned down some of the key findings from the report in this post.
Read more »Tinuiti’s Google Ads Benchmark Report for Q1, 2021 gives insights across paid search, Shopping, YouTube, and Discovery. Due to pandemic, CPC, and click growth both were suffering in March last year, but took a jump this year relative to Q4, driving on the strongest spend growth of the last ten quarters. Here are some of the key findings from the report.
Read more »Julie F Bacchini hosted this week’s PPCChat session. It was an interesting session where PPCers expressed their views on the regular testing in their accounts, the kind of tests they are running in search and social ad accounts, which is experts favorite test to run on any platform, and more.
Read more »Welcome to this month’s PPC News edition! tROAS bidding to optimize business towards revenue, how Twitter and Google are preparing users for Apple’s App Tracking Transparency (ATT) policies, Expansion of Pinterest ads into Brazil, organized bid strategies for Search campaigns, and more.
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