SMX Advanced 2015 – Presentations on PPC

From the SMX Advanced 2015, here are the links to presentations on paid search marketing:

1. The Coming Paradigm Shift in Paid Search by Kevin M Ryan

2. How to Get Creative With Ad Copy and Testing by Brad Geddes

Here’s the liveblog of this session.

3. Product Ads : Changes and How to Prepare by Frank Kochenash

4. Google Shopping : The Insider Edition by Katie Ziemkowski

5. 99% Perspiration: PPC Tactics We Are Trying Now by Andrew Goodman

Here’s the liveblog of Andrew’s session.

6. Advanced AdWords Scripts: Harder, Better, Faster, Stronger by Russell Savage

7. Think You Have Got Mobile PPC Figured Out? Think Again by Margot Da Cunha

8. How to Maximize Non-Brand Revenues For PLAs by Todd Bowman

9. Google’s Shrinking Ad Real Estate by AndyTaylor

Andy discussed the trends of how Google has changed its auction and display landscape year-on-year. Check out the liveblog of Andy’s session.

10. 10 Classic Headline Creative Hacks and Constructs by Marty Weintraub

11. MadLibs : AdWords Edition by Steve Hammer

Steve shares valuable instructions on how keyword insertions features should be used.

12. Convert The Extra Point : 3 Strategies To Measure Success Beyond The Last Click by Mark Irvine