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With Google confirming the Keyword Planner changes, the last week, all speculations about the same were given a closure.

Some significant improvements were made to the Keyword Planner. Here is what has been added:

 

google keyword planner

 

 

Add More Keyword Seeds

Having renewed the seed keywords from 3 to 10, leaves advertisers with the option to refine their search for new keywords further. To start with, seed keywords are those main keywords that are related to your business. It is that focus topic under whose umbrella you would find many related terms.

 

So, for example, if your product is protein shake, then your seed keywords could be muscle gain, protein diet, muscle gain etc. So, if you want to identify the right set of keywords, first identify your niche and focus terms.

 

In addition to the seed keywords you can also add URL’s of websites with related products to get an insight of their keyword approach.

 

add 10 keyword seed new keyword planner

 

You can now, expand the average monthly searches of a particular keyword and get a more visually descriptive version of the search numbers. You just need to hover the mouse over the small graph, to see the larger version of it.

avg monthly searches keyword planner

 

You can also, easily download the report and get the search trends for each of the keywords, for the time period selected.

 

 

Visual Search Trends Insights

You can further make use of the insights provided such as breakdown of the search volume trends platform-wise and locations-wise. Using this information, you can decide whether a keyword is well targeted for a particular platform or location.

search volume trends by location search volume trends by platform

 

 

Add Keyword With Just One Click

On shortlisting the keyword(s) from the list of keyword ideas, Google has simplified the step of adding the keyword to a tentative plan or an existing campaign.

add keywords to campaign

 

If you find a keyword that you wish to add as negative keyword you can add it by doing what is shown in the image below:

add negative keywords from keyword planner

 

 

Group Your Keywords

With this feature, Google combines keywords in themes that can be added directly to a campaign or to a plan. This significantly reduces the effort in identifying keywords which are largely related with each other, but a little tricky to find and can be easily added with a single click.

 

Taking our example from above, the grouped keyword ‘Protein Diet’ may constitute a set of keywords such as; protein foods, protein diet for weight loss, protein meals, protein food etc.

grouped keywords google keyword planner

 

A grouped keyword when expanded gives all the keywords listed along with the data to ascertain its effectiveness.

grouped keywords expanded google keywords planner

 

 

New Competition Column

There is a new ‘Competition (indexed value)’ column that you can add to the interface. In this column, Google displays the score for each keyword, on a scale of 1 to 100, depending on how competitive is the ad placement for the selected keyword.

competition indexed value keyword planner

 

 

Insight Into The Suggested Budget

Once you add the keywords to your plan, you can get inputs about the budget (for the selected time-period) that will help achieve the desired results. Go to Plan Overview and to review how your selected keywords will contribute in your performance.

suggested budget keyword planner

 

With this insight you can decide whether the budget fits in your pocket or not.

 

So, how has the new and revised Keyword Planner been working out for your. Do share your feedback in comments below.

 

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