Is it time to kill your B2B whitepaper? How can you save money with the help of negative audiences? How the revamped workflow will simplify the process of choosing you automated bidding strategy? How you can make use of DSAs to save on your time? How you can integrate your PPC campaigns with social to close the loop and create a convincing funnel?
Get answers to all these questions and more in this week’s PPC recap!
1. Revamped workflow makes it easier to set up automated bidding
With advertisers witnessing great results by using automated bidding, Google has introduced a new workflow to provide clear definitions for each strategy and help advertisers select which ones to choose from.
2. Let’s Not Kill B2B Whitepapers Just Yet
Whitepapers are a great way for businesses to generate awareness for their product and service. But whitepapers with intent of repurposing sales is not considered a good whitepaper. Melissa Mackey gives her opinion of making bad whitepapers extinct.
3. Save Money With Negative Audiences
Heather Scott discusses how creating negative audience targeting (audience to whom you do not wish to show you ads) helps save the business spend. Here’s a look at starting with knowing and creating negative audience for your PPC account.
4. 5 Common PPC Keyword Bidding Errors
Are you making any of these bidding errors? Andrew Goodman shares that keyword bids needs to be decided predicting the propensity of a user to buy your product. Make sure you are connecting with the right people and for the right query.
5. 5 Core Ways to Integrate Paid Search and Social
Sana Ansari, GM at 3Q Accelerate, shares some expert strategies to integrate social and paid search campaigns. Make sure you don’t miss out on the possibility of closing the loop with a customer by engaging them through this funnel.
6. 3 KPIs You Can Use to Check Your AdWords Efficiency
Brad Geddes sums up the 3 KPI’s for account optimization in this interesting infographic. Get insight on what you can do to make you account effective and efficient while spending wisely to get maximum coverage.
7. Bidding for top position on a SERP: what does it get you?
This post by Jason Tabeling has him evaluating how the ad rank on Google vs its search partners impacts the results. You can make use of the info shared here to dig your own metrics and decide if the chosen search network is right for you or not.
8. Save Time with Dynamic Search Ads
DSAs help businesses capture traffic by dynamically generating the headline or landing page based on the content of your website. This post discusses how to target in DSA and how to optimize them for getting results.
9. AdWords Smart Goals: not a smart move for advertisers
Pauline Jakober explores the issues that advertisers face with Smart Goals while also evaluating the interesting aspects of the same. Which opinion are you of? Find your answer in this post.
Have you been using Gmail Ads for your business? Here are some of the changes (not operational but visual) that has been noticed in this format of ads. Check it out in this post.
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