Welcome to this week’s PPC News recap! Google Ads introducing the Query Builder tool, Introducing a new policy manager for a customized experience on Google Ads, Amazon New-to-Brand metrics, what it takes to build a successful PPC program and more.
Introducing “recommended columns” in Google Ads – New feature introduced by Google Ads – columns will be recommended based on campaign and account settings.Get more insight here
Goodbye green? Google testing black “Ad” label in Search – Is Google trying to test ‘Ad’ labels which appear next to text ads? Ginny Marvin sheds light on the same in this write-up.
Metrics updates to offer you more actionable business insights – Facebook announced that they were replacing the relevance score with three new and advanced metrics. More details here
How to Optimize Google Ads When Average Position Disappears – How the new metrics can do a better job once average position is gone? Frederick Vallaeys explains it well in this article.
Introducing the Google Ads Query Builder tool – With this new tool (available on Google API Developer site) advertisers that help them explore the capabilities of API reporting.
Google Shopping Campaigns Could See 10 Percent More Impressions – Google moved the Google Images to their core search, which could significantly impact the impressions of Shopping Campaigns. Robert Brady helps us to know in this article.
Semantic search for Google Ads: What it is and why it matters – How semantic search is different from syntactic search and why semantic search carries importance for Google Ads advertisers. Mike Ncube sheds light .
Amazon New-to-Brand Metrics & What They Can Do For You – A detailed summary by Tanner Schroeder on Amazon’s New-to-Brand metrics and it’s importance.
Our commitment to help you with policy compliance – Google Ads new policy manager- get an insight on how it can help advertisers avoid making mistakes which lead to policy violation.
Why You Can’t Build a Successful PPC Program in Just a Few Hours – Follow along Pauline Jakober as she explains the importance of time taken to build a PPC program in this article.
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