This week’s PPC News covers the top posts from the last week where Google launched new Black Friday and Cyber Monday ad format, new competition tab made available for all Bing Ads users, using the new Target Impression Share bidding strategy to define the impression threshold and more.
Stay ahead of the pack with the Competition tab – Bing Ads has made its new Competition Tab available globally. This tab gives you all the insights about your competitors and helps make strategic decisions accordingly.
Google launches special Black Friday, Cyber Monday deals ad unit – As Black Fridays is approaching, Google Ads may add a new promotion ad format powered by promotion extension. Ginny Marvin shares how advertisers can participate in the experiment.
Five Ways to Maximize Sales This Holiday Season – To help advertisers make the most out of this holiday season, Facebook shares some effective ways with which you can drive more revenue for your business.
Use Video ad sequencing to tell stories across screens and ad formats – With Video Ad Sequencing advertisers can narrate their story that unfolds over time. With this update Google announced the availability of this tool globally.
Facebook Split Testing: A Quick-Start Guide – With the split testing feature, advertisers can quickly test different variations of their ads. Here is a quick guide to help you understand more about this feature.
Quora Ads: How to Reach Your Target Audience at Key Moments – JD Prater discusses about the targeting options available with Quora Ads and how to reach out audiences at the key moment.
Use Target Impression Share to increase brand awareness – If you wish to ensure that your ads are meeting a certain impression threshold then the new Target Impression Share bidding strategy helps attain the same.
Bing Ads now supports 3rd headline, 2nd description in text ads – After Google introducing updating the Expanded Text Ads, Bing Ads now also supports a 3rd headline and 2nd description in text ads. Now you can import your ads easily from Google Ads to Bing Ads.
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads – AMP Story ads which were earlier in beta for publishers using Google Ads Manager has now been made available out of beta.
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.