This week’s PPC news explores best practices for shopping ads for the coming holiday season, tips for continual performance from Facebook’s lookalike audiences, Facebook ad stories made globally available, smart bidding made available to search partner sites and more in this week’s recap.
Evolving your strategy from keywords to audiences – Bing Ads shares the four targeting options that can help connect with your audience quickly and why not to use keywords as the sole targeting criteria.
Q4 Google Shopping Best Practices and Advanced Strategies – Greg Swan shares a list of best practices and strategies for Google Shopping campaigns and PLAs that can make the Q4 holiday season record breaking.
Improve Your PPC Ads: Avoid Too Many Choices – Why it is best not to have too many options to avoid slowing the decision making process. Mike Fleming shares findings of a test conducted to find out whether all wedding options should be considered.
5 Useful Facebook Ad Tips for Lookalike Audiences – Michelle Morgan shares some strategies to make your look-alike audiences in Facebook, continue performing and deliver results.
Google Is Improving the Capabilities of Dynamic Search Ads – With new features and reporting capabilities, Google Ads DSAs have been improved for being used. Alex Kent shares more about these features and how to use them.
Parallel tracking to support Display and Video campaigns in March 2019 – After launching parallel tracking earlier this year, by March 2019, it will be extended to Display and Video campaigns too.
Introducing Facebook Stories Ads – To help businesses connect with more people Facebook stories ads have been made available across the globe .
Tips To Help Your Instagram Ads Stand Out – Kristin Palmer shares tips to help advertisers on Instagram make the most out of it.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy – Here is how advertisers can use Facebook Lead Ads and setting it up effectively for performance with a 6 step guide.
Smart Bidding to be used for search partners – Starting this month, Smart bidding can be used for search partner sites to help offer better performance by using contextual signals.
How to Work with Google’s 3rd Headline & When to Just Ignore It – Brad Geddes evaluates how the 3rd headline ads performs vis-a-vis ads with 2 headlines.
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