Here are the highlights of this week’s PPC news ! Learn about Bing Ads maximize click bidding strategy, why SKAG is no longer in practice now, Google Ads API now out of Beta and more
Get more clicks with Maximize Clicks — available worldwide : Now achieve more clicks within the allotted budget, with the new Maximize Clicks bidding strategy now available globally.. Haily De La Cruz helps us to know more in detail in this article.
Why SKAGs Are No Longer a PPC Best Practice (and How to Respond) : SKAG, once benefited the search platforms, why should they be retiring now? Take a journey along with Emma Franks
Introducing Catalogs and more shopping on Pinterest : Pinterest is a place for visual search, discovering products and shopping. An insight on Pinterest’s latest feature for brands to reach out to more people.
Google Ads API now out of beta, v0 will sunset April 30 : Ginny Marvin takes you through the up gradation to the new Google Ads API and why should you care.
Eight shortcuts to find long tail keywords (and how to use them) : A detailed research by Kim Kosaka on shortcuts to find long tail keywords and how to use them.
Take your mobile games business to the next level with Google AdMob and Google Ads at GDC : Google Ads and Google AdMob team shares the latest product innovations at Game Developer Conference in San Francisco.
Connecting you to visual shoppers with new ad formats on Google Images: Google is a place to search anything under the sun and this motivates the google team to launch Shopping Ads on Google images. Get more detailed insight in this article.
How to Increase PPC Profits – By Decreasing Sales : A detailed study to maximize the PPC profitability by adjusting the bids and by decreasing your sales. Johnathan Ellins shares insights in this post.
Are You Ready for Google Ads Display Network Keyword Migration? : Learn about the transition from audience keywords to custom intent audience process, why this change happened in the first place and how to go about self-migrating.