This week’s PPC News covers the top posts from the last week where Google Ads announced considering calls from location extensions as conversions, Quora Ads launched Promoted Answers, Bing Ads introduced billing statement reports for a positive user experience and more.
Extending call and message reporting to more places – To view how individual extensions are generating results from phone calls and messages, Google will be adding ‘Call and Message Reporting’ to the dashboard soon. They also announced counting calls from location extensions as conversions, beginning the last week.
Bing listens: useful changes to your billing statement reports – To optimize billing experience for advertisers Bing Ads announced that they will remove the Ad Group ID from billing statement reports.
Google and Amazon Ads See Significant Growth Over Cyber Weekend – Andy Taylor and Mark Ballard draw an Analysis of how Google Ads and Amazon Ads performed during the Cyber Weekend. Here are the findings that can be food for thought for the next year’s Cyber Weekend.
Disney and Google expand strategic relationship– With this new partnership advertisers on Google Ads platform can have their displayed across Disney’s diverse brands and properties.
Promote your Answers on Quora -Quora launched Promoted Answers to help advertisers reach a larger audience on Quora with their answers. Learn more about using Promoted Answers here.
How to Properly Evaluate Your Prospecting Display Campaigns – Nick Altmann discusses why advertisers running display campaigns should not evaluate it basis last click attribution and shares some alternate options to evaluate the performance of your campaigns.
The Ideal Showcase Shopping Ads Campaign Structure – Running Google Ads Showcase Shopping Ads? Here is the campaign structure that you should adopt in order to make the most out of it. Kirk Williams discusses what steps to take.
Finding Disapproved Ads and Fixing Them in Bulk in Google AdWords – Getting notified about disapprove ads in your Google Ads account? Robert Brady discusses how to handle this task swiftly and fix the ads in bulk.