During this week’s PPCChat session, host Boris Beceric sought experts’ views on Colin Slattery‘s article on hidden search terms, performance gap on visible and hidden search terms, tactics used to limit wasted spend from hidden terms and more
Read more »Google Ads is taking another big step in AI-powered Search campaigns with AI Max—a feature suite designed to expand keyword reach, improve automation, and maintain transparency. But is it right for you?
Read more »Today’s PPCChat discussion theme was timely, given the numerous changes across PPC platforms. PPC professionals must be prepared to clearly explain these shifts to their clients and stakeholders. Here is the screencap of the entire session hosted by Julie F. Bacchini.
Read more »Summer can bring both challenges and opportunities for PPC professionals. How are things shaping up this season? Are experts seeing any new features? Are they testing anything interesting in their account? These questions and more were explored in this week’s PPCChat session, hosted by Julie F. Bacchini.
Read more »This quarterly roundup brings you the important updates from the major ad platforms. We see some major shifts—from smarter targeting options to improved automation tools. Here’s a quick snapshot of what has changed and why it matters for advertisers.
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