Google Ads is taking another big step in AI-powered Search campaigns with AI Max—a feature suite designed to expand keyword reach, improve automation, and maintain transparency. But is it right for you?
Read more »Today’s PPCChat discussion theme was timely, given the numerous changes across PPC platforms. PPC professionals must be prepared to clearly explain these shifts to their clients and stakeholders. Here is the screencap of the entire session hosted by Julie F. Bacchini.
Read more »Summer can bring both challenges and opportunities for PPC professionals. How are things shaping up this season? Are experts seeing any new features? Are they testing anything interesting in their account? These questions and more were explored in this week’s PPCChat session, hosted by Julie F. Bacchini.
Read more »This quarterly roundup brings you the important updates from the major ad platforms. We see some major shifts—from smarter targeting options to improved automation tools. Here’s a quick snapshot of what has changed and why it matters for advertisers.
Read more »In this week’s PPCChat session, host Duane Brown explored how ad copy and ad creative — the dynamic duo — can support B2B advertisers across various ad platforms, including campaigns for lead generation, local ads, and non-profits.
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