Here is a sneak peek of this week’s edition of PPC News! Budget planning with new performance planner features, Setting up LinkedIn events, The death of cookies and digital marketing, Covid-19 effect on paid media and more.
Plan your budget more effectively with new Performance Planner features – With new Performance Planner feature, one can create, modify, and download forecasts for your shared budget campaigns.
Editor updates: Recommendations and campaign-level associations – Microsoft Advertising Editor has been updated to achieve the goal of making bulk campaign management even easier, and provide ways to optimize campaign performance.
How to Set Up Your LinkedIn Event in 5 Easy Steps – LinkedIn events are allowing brands to engage their communities in an interactive, scalable, and repeatable way. Alex Rynne explains five steps to set LinkedIn events.
4 Proven Tips to Control Automated Bidding – Choosing an efficient bidding strategy is no doubt a big and important task. In this blog post, author Madhurima Gupta helps to know, how we can control automated bidding.
The death of cookies and the threat to digital marketing -The way first-party cookies are essential to a convenient web experience, third party cookies also show you the ads which you have visited earlier despite you being on any other device. So Google blocking third-party cookies is good or bad for digital marketing, Kim Davis explains in this informative article.
Amazon Growing Its Impression Share in Google Shopping Auctions – Since June 2020, Amazon has reactivated ads on Google and since then, Amazon’s paid search presence has picked up across device types. Andy Taylor sheds more light on the same in his blog post.
How to Leverage Salesforce Lead Data for Account Optimization – The ability to evaluate lead quality at many different data layers of an account is crucial to improving the quality of the campaigns. Get insight into how effectively you can leverage this information to drive better campaign results.
Facebook is removing 1,000+ ad targeting options because of low usage – Facebook is removing more than 1,000 targeting options, mainly because they were not widely used or they were seemingly redundant. Joel Waggener gives more insight in this blog post.
COVID-19: Will Paid Media Ever Be the Same Again? – This COVID-19 pandemic has left a mark on the paid media industry. How the paid media landscape has changed and will it come back to its normal self, Briana Ogle explains here.
Why the Path to PPC Success Is Rarely Straight – Often, we do not get the PPC results straight and it’s a long, iterative process of developing creative solutions, testing, and adjusting. How can you face the challenges and how can you adjust the process, Pauline Jakober explains here.
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