Your November 2025 PPC Roundup is here. November saw significant developments across major platforms, including Google Ads and Microsoft Advertising. We’ve compiled a summary of the most important updates to help you maintain a competitive edge in your campaigns.
Access new inventory and channel performance reporting in Performance Max campaigns:- To reach the audience and gain more visibility, PMax has launched two key updates:
- Drive more in-store sales with Ads on Waze
- Get more visibility into channel performance
New Brand Suitability Controls For YouTube Feed & Discover:- Google is expanding its brand-suitability controls to more ad placement environments. Inventory types are now supported on the YouTube Home Feed, Watch Next Feed, and Discover, creating a consistent suitability framework across YouTube, Discover, and the Google Display Network.
Microsoft Advertising Mobile App to Be Retired: Starting January 2026, the Microsoft Advertising mobile app will no longer be supported. Advertisers can not create or manage campaigns through the app, but still access them. To manage the campaigns, advertisers need to use the Microsoft Advertising web interface or other supported tools instead.
Introducing Image Animation and Performance Comparison for Better Creative and Richer Insights:- Microsoft Advertising just unveiled powerful new features in Copilot in Microsoft Advertising Platform — unlocking smarter creative and deeper insights.
Google Ads Editor version 2.11:- The newest Editor update brings campaign-level negative keywords, Performance Max search term visibility, and enhanced automation features for high-volume ad management.
Discover new features for the holiday season with November’s Demand Gen Drop: Demand Gen continues to deliver measurable impact across YouTube and Google’s visual surfaces — and it’s only getting better. Even more features are launching right in time for the holidays:
- AI Image and Video Enhancements
- Availability of Pathmatics
- Asset Uplift A/B Experiments
- Suitability controls and excluded content themes
Asset-level editorial review and other updates for November:- The Holiday season is around the corner, and Microsoft Advertising’s latest releases will help advertisers to set up for success. These updates are:
- Asset-level editorial review
- Conversion Delay
- Global availability of Callouts
- A smarter, easier, and more efficient reporting experience in Curate
Create custom, engaging experiences on Reddit with Interactive Ads: Currently in alpha testing with a limited group of advertisers, Reddit’s interactive ads introduce a unique format enabling brands to design immersive experiences where redditors can play, participate, and interact directly inside the ad.
Related Links
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.