From AI-powered campaign features and automation updates to new ad formats, targeting capabilities, and industry trends, this month’s PPC roundup covers the key developments across paid search and paid social in 2026. Catch up on what’s changing across advertising platforms and discover the updates that could influence your campaign strategies.
Advertising Week New York 2026: New AI Capabilities to Guide Campaigns and Reach Customers:- At Advertising Week New York 2026, Meta announced new AI-powered advertising tools and premium ad placements to help businesses improve campaign performance and reach audiences more effectively. These updates include
- enhancements to Advantage+ creative
- expanded AI capabilities for campaign creation and optimisation
- new brand advertising opportunities
- first Impression Ads
Q3 2026 earnings call: Remarks from our CEO:- Alphabet reported 25% revenue growth in Q3 2026, with Search revenue up 12%. AI Overviews and AI Mode are driving increased search activity. This gives new opportunities for advertisers to reach users through AI-powered search, though monetisation remains the cause of slower revenue growth.
Read Google’s Q3 2026 earnings call for more information
Build, steer, and measure your campaigns with AI: What’s new in Microsoft Advertising this October:-Microsoft Advertising announced several updates to help marketers to manage campaigns effectively. These updates are:
- AI-Powered campaign creation
- More targeting controls for Performance Max
- Messaging guidelines for AI-generated ads
Ads in AI Mode expand to new markets:- Google has expanded ads in AI Mode to 10 countries, including India, Canada, Australia and Singapore. Additionally, Google has introduced multi-turn ads in the US, allowing ads to appear during follow-up queries in AI Mode.
Guide your campaign spending with new priority and allocation features:- Google Ads has introduced Channel Prioritisation and Budget Allocation Controls, which allow advertisers to classify channels as “High Priority” or “Low Priority. The controls are rolling out across Search, Shopping, Performance Max, and Demand Gen campaigns.
Choose an Audience for Each Ad Creative:- Meta is introducing a feature that lets advertisers set age and gender preferences for individual ad creatives, helping brands tailor their messaging without creating separate ad sets. These preferences are audience suggestions rather than strict restrictions.
Meta Brand Building Summit: New Ways to Help Marketers Build Unforgettable Brands on Meta:- Meta has announced four updates at its brand summit to help advertisers build brand awareness. These updates are:
| Ads super burst | First impression ads | Reels trending ads | Aggregated view time |
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