Welcome Readers! During this week’s PPCChat session, host Julie F Bacchini and guest co-host Martha Pierce discussed ways to measure experts’ PPC efforts, how PPCers are using data from outside of PPC to influence their paid search or paid social efforts, is there any tool/resource to help have the most holistic view and more.
Posts By: Amita
Monthly Roundup | Top PPC News | November 2022
Greetings, dear readers! Here is another round of the most important PPC news to keep you updated on the most current changes and advancements in the industry. A few of the enhancements include Google’s plan to phase out similar audience targeting in 2023, video ads on Microsoft Audience Network, and Google ad script for controlling… Read more »
PPCChat | Q5 Paid Social Tactics to Successfully Wrap the Year | 29th November 2022
Greetings Happy Readers! Host Julie F Bacchini and guest host Akvile DeFazio discussed the benefits of advertising during Q5, the tools PPCers use for motivating ideas for campaigns and marketing in Q5. how have their paid social efforts gone so far and more during this week’s PPCChat session.
PPCChat | What We Are Thankful for in PPC | 22nd November 2022
Greetings Readers! Here is a recap of this week’s PPCChat session. The session was hosted by Julie F Bacchini who discussed the topic “What We Are Thankful for in PPC” today.
PPCChat | Managing PPC When Tech Is Melting Down | 15th November 2022
Greetings Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the recent news of mass layoffs in tech companies like Twitter, Meta etc, what challenges PPC experts are facing, have they seen any impacts on platforms on which they are managing advertising and more.
