This week’s PPCChat session was hosted by Julie F Bacchini. Experts discussed on positioning the value of PPC during new business calls, has the value of PPC shifted over the past few years, and are they finding it harder or easier to sell their value as a PPC professional lately.
Posts By: Amita
Quarterly Roundup | Top PPC News | Q2 2022
Welcome Happy Readers! Second quarter of 2022 was quite productive. Google Marketing Live event had brought many new features such as YouTube shorts, New Asset Library, Performance Max campaign upgrades etc. Here is the quich recap of all the announcements and updates by Google and other major PPC platforms.
PPCChat | ETA & RSAs Era For Google Ads | 28th June 2022
Greetings Happy Readers! With Google Ads ending the ability to create ETAs this week, PPCers expressed their views on creating ETA before the deadline, how long will they wish to run ETAs, have they found an optimal formula for crafting RSAs, and more. Here is a screencap of the entire PPCChat session hosted by Julie… Read more »
Performance Max Campaign: What You Should Know
Google has added a number of automated tools in recent years, including Smart campaigns, Maximize Conversion Value and Maximize Conversions strategies, Google ad scripts, and others. Performance Max campaigns are the newest addition to its advertising automation solutions.
PPCChat | Client and Account Onboarding & SOP | 21st June 2022
Greetings Happy Readers! Here is the screencap of this week’s PPCChat discussion which was hosted by Duane Brown.
