Welcome Happy Readers! This week, Facebook and Instagram have faced global outage, and experts saw a slight impact on their campaigns and reporting. So this week’s PPCChat session sought professionals’ views regarding this outage, how were they impacted, what is their biggest challenge when it comes to diversification in PPC planning and strategy, and more…. Read more »
Posts By: Amita
Quarterly Roundup | Top PPC Post | Q3 2021
Welcome Happy Readers! As we have reached the end of Q3 2021, let’s dig in to find out important announcements & updates by major PPC platforms.
PPCChat | Google Ads And Their Latest Announcements | 28th September 2021
Google has made two announcements lately. The first one is about Keyword Matching & the second one is regarding all ad accounts being migrated to data-driven attribution (DDA). This week’s PPCChat discussion was based on these two announcements. PPCers expressed their reactions to these two announcements, do these announcements change their thinking about attribution for… Read more »
PPCChat | Display Campaign & Display Advertising | 21st September 2021
This week’s PPCChat session was focused on Google’s recent announcement where they talked about combining standard Display and Smart Display campaign types into one option. Host Julie F Bacchini sought experts’ views regarding this announcement, what are their thoughts on display advertising in general, what challenges are they facing in display advertising, and more.
How Many Responsive Search Ads Per Ad Group?
Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
