Dear readers, thank you for stopping by! Here’s another round of top PPC news to keep you informed about the newest changes and updates in the PPC sector. We hope you find some valuable information in this month’s selection.
Posts By: Amita
Are You Using the Right Negative Keyword Match Types in Google Ads?
We have updated this post: Negative keywords are no longer just a periodic cleanup tactic—they now play a key role in shaping and controlling traffic. For a more current, strategic approach to using negatives beyond filtering, read: “Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?”
PPCChat | Digital Advertising & Privacy – Can They Coexist? | 25th January 2022
Greetings Happy Readers! In this week’s PPCChat session, host Julie F Bacchini discussed experts concerns about user privacy, their views on users’ privacy as a marketer, any plans to take active steps with regard to data privacy and more. Here is the screencap of this week’s philosophical discussion.
Google Ads Benchmark Report by Tinuiti | Q4 2021 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q4, 2021. Here are some of the study’s significant conclusions, which were based on anonymized performance data from Google programmes.
PPCChat | What to Expect from Google Ads in 2022 | 18th January 2022
This week’s PPCChat session was inspired by the Google Ads Expert Series “Welcome to 2022” presentation. Host Julie F Bacchini sought PPCers reactions about this presentation, what are their thoughts about having only 1 RSA per ad group, opinion about enhanced conversion and more.
