In the first quarter of 2021, a lot of new features have rolled out by major PPC platforms to help advertisers to reach to the right customer and grow their business. Here is a quick recap of all the major announcements & updates.
Posts By: Amita
PPCChat | Shopping Ads in 2021 | 30th March 2021
In this week’s PPCChat session, experts talked about Stranded vs Smart shopping, the performance difference between Google Shopping & Microsoft Shopping Ads, what is the future of shopping ads, and more. This session was hosted by Julie F Bacchini & guest host Kirk Williams.
PPCChat | All Things Microsoft Ads | 23rd March 2021
In this week’s PPCChat session, host Julie F Bacchini and guest host John Lee invited experts to express their views on the things they love on Microsoft Advertising, their views on forced automation, do they wish to see any new features being added in MSFTAdvertising and more.
Guide To Google Ads Ad Customizers in ETA And RSA
If you wish to give a tailored ad experience to your audience, Ad Customizers are a must. With ad customizers, you can customize your ads based on device, date and time, location, etc. Ad customizers are easy to set up and saves time updating ads regularly.
PPCChat | Automation – Learning To Work With The Inevitable | 16th March 2021
Automation in PPC has become a necessity as it allows to improve performance by maximizing time and resources. Hosted by Julie F Bacchini, this week’s session focused on the types of automation experts use regularly, do they use any automation tools, the type of automation they will be interested and more.
