This week’s PPCChat discussion was focused on the recent announcement from Google Ads regarding BMM folding into Phrase Match. Host Julie F Bacchini sought PPCers reaction towards this announcement, how are they planning to work in this new system, will they consider using BMM after this announcement, and more.
Posts By: Amita
PPCChat | Impostor Syndrome | 2nd February 2021
We all can admit that at some point in life we have struggled with Impostor Syndrome and PPCers are no different. In this week’s session, Julie F Bacchini tries to find out how impostor syndrome is affecting experts, how do they cope, have they found any resources that are helpful in combating this, and more.
Monthly Roundup | Top PPC News | January 2021
Missed out on the important announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of January. Google’s data exclusions to prevent smart bidding from technical issues, Filter Link Extension to quickly navigate to key products and offerings, Building a privacy-first future, and more.
Why Might An Advertiser Bid On Branded Keywords?
Keywords often help us to get the desired position on search results, however, there are certain keywords that advertisers at times overlook, those are branded keywords.
PPCChat | Dealing With Facebook Right Now & Facebook Alternatives | 26th January 2021
In this week’s discussion, host Julie F Bacchini attempted to find out experts’ feelings about advertising on Facebook, how Facebook advertising can impact their accounts in the year 2021, have they found any viable alternatives to Facebook, and more.
