Merkel recently released its Digital Marketing Report for Q4 2019. We have penned down some of the key findings from the report in this post.
Posts By: Amita
PPCChat | Acquisition vs. Retention in PPC | 28th January 2020
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the rough split between acquisition and retention, the biggest issue encountered when running acquisition & retention campaigns, favorite strategy or tactic for retention goaled campaigns and more.
Weekly PPC News-Google Ads Collaboration with Zapier,Microsoft Search in Bing Through Office 365 ProPlus and more
Welcome to this week’s PPC News recap! Helpful migration tips for Expanded Text Ads and final URLs, 6 Strategies for Click-Worthy Instagram Carousel Ads, A Google Ads script to stop paying for clicks when you’ve hit conversion capacity, Five ways to advance your campaigns using video content and more.
PPCChat | Cross Platform /Channel Strategy | 21st January 2020
Hosted by Julie F Bacchini, today’s PPCChat focused on developing cross platform /channel strategy, things that don’t translate well between platforms/channels, General tips to be known about advertising across platforms/channels and more.
Weekly PPC News – Parallel Tracking for Video Campaign,Bid Simulator for the Target ROAS Bid Strategy and more
Welcome to this week’s PPC News recap! Parrell Tracking for video campaigns, Google’s bid simulator support for the Target ROAS bid strategy, New history feature for Sponsored Products and Sponsored Brands, Facebook’s mandatory move away from ad set budgets to campaign budgets and more.
