Expanded Text Ads is still the talk of the town along with the burgeoning (recently launched) Message Extensions. Are you making use of these features this holiday season? Expert insights around this and many other more interesting topics covered in this week’s PPC recap.
Posts By: Kirti
Why Quality Score is An Essential Component of PPC Audit?
An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.
[Transcript] Combatting Rising Cost Per Aquisition with Audience Targeting
During the SCLSEM 2016, Brad Geddes led an entire session where he discussed about audience targeting and the various aspects that improves the process of reaching out to the right customers at the right time.
Weekly PPC News – AdWords Marketing Goals Website, Writing Perfect ETAs
Here are the last week’s PPC News recap. Get insights for the upcoming holiday season, how to write better ETAs, study on how effective ETAs are, mastering local SERPs, identifying ads that accomplish your marketing goals, quick steps to set up UET tracking in Bing Ads and more.
[Transcript] Getting the Most Out of Google Shopping This Holiday Season
Holiday season is round the corner. For advertisers using Google Shopping campaigns, this is the peak time when they can reap benefits from their PPC activities. So which areas should you drive your focus on, what were the trends during last year’s holiday season, Tracy Carmen and Amanda Melvin unearths some of the key findings and… Read more »
