Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
Posts By: Kirti
7 Ideas To Improve Google Ads Performance
Running a campaign on Google Ads is not even half the battle won. It is the start to discovering what works and what doesn’t, and what does work needs to be optimized further to drive a winning performance.
How To Optimize Your Ad Copy in Google Ads?
Your ad communicates about your business to customers who don’t yet know you. Making optimal use of the messaging and targeting thus plays a significant role in delivering the results desired. Here we discuss what makes an ad copy a successful one.
How To Use The New Google Keyword Planner Effectively
With Google confirming the Keyword Planner changes, the last week, all speculations about the same were given a closure.
Why Your Negative Keywords Are Not Working?
Wondering, why even after a certain term as negative keyword your ads are still showing? We discuss the reasons why this might be happening.
