We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026) Analyzing who your ad is… Read more »
Posts By: Kirti
Merkle | Q2 2019 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
Adding Campaign Name To ValueTrack Parameter
With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.
[UPDATE] ETA Preview Tool Updated With New Ad Marker
Earlier this year, Google was testing a new ad label with a bold black text minus the border. This change has been incorporated and so have we.
Ad Copy Testing Best Practices
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
