Last year Google updated the Expanded Text Ads to include an additional headline and description. In light of this change, we have updated our Ad Performance Report.
Posts By: Kirti
PPCChat | Attribution – The Good, The Bad & The Frustrating | 16 January, 2019
Julie F Bacchini hosted this week’s PPCChat session about attribution, client expectations around it, where it is working and not working well, how the platforms could make attribution better and a lot more was discussed by PPC experts.
Performance Comparison – 2 Headline ETAs (Expanded Text Ads) vs 3 Headline ETAs
Last year, Google Ads updated the Expanded Text Ads to include an additional third headline and a second description. With this change, advertisers got more room to display information. But has it also improved the performance of the ads?
Weekly PPC News – Amazon Ads Search Archival Tool, New Bidding Features For Sponsored Products and more
Welcome to this Week’ PPC News recap! Google introduces an improve analytics in Manufacture Center, we at Karooya launched a new Search Archival Tool that helps archive your Amazon Ads search terms data, find long tail keywords for your Google Ads account, Set up Lead Gen Campaign in Facebook and more.
PPCChat | Budget Plan For 2019 | 9th January 2019
This year’s first PPCChat session was hosted by Duane Brown. PPCers shared their thoughts about how they wish to go forward with the budget plan for this year, the new channels they intent to test and allocate their budget to.
