Merkle released its Digital Marketing Report for Quarter 1, last week. We elaborate some of the key findings from the report in this post.
Posts By: Kirti
Weekly PPC News – Digital Marketing Q1 Report By Merkle, Expand AdWords A/C With RLSA and more
New digital marketing report for Q1 released by Merkle, adwords script to improve your ad’s performance, recently announced LinkedIn features, updates made in Bing Ads keyword opportunities and product feeds,overlooked AdWords metrics to put to practice and more in this Week’s ppc news recap.
How To Set AdWords Bid Adjustments- Location, Device & Custom Ad Scheduling
With Bid Adjustments advertisers can optimize their campaigns for audiences in preferred or performing locations, device or time. By Adjusting the bids to show ads where the audience is (Location), on the device they mostly use (Mobile or Desktop) at a specific time of the day (Ad Scheduling), advertisers can drive more relevant clicks to… Read more »
Weekly PPC News – Smart Display Campaigns on GDN, AdWords Script To Identify Poor Ads and more
Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week’s recap.
Expanded Text Ads Truncation and How It Affects Your Ad Message?
With the launch of Expanded Text Ads, Google Ads and Bing Ads gave more room to the ad messaging. However with the additional space, there is a possibility of your ad messaging being truncated for certain device types. This is done to improve the user’s search experience. Whether you ad will be truncated or not… Read more »
