During the Google Marketing Next, Google announced new productivity tools for advertisers, learn about what data is not captured in the paid and organic report, content network to discontinue in the US market as well and more in this week’s PPC News recap.
1. Making marketing easier with new tools for productivity
Here is a roundup of the tools shared during Google Marketing Next, intended to help advertisers optimize their productivity. Have a look.
2. Introducing Ads Data Hub: Next generation insights and reporting
Ads Data Hub gives access to useful information and actionable insights for YouTube and other Google ad platforms (GDN and DoubleClick)
3. Content Network sunset in the US market.
In continuation to the change in 2015 where content ads were deprecated for non-US market, the recent announcement stated June 30th as the day for deprecating content ads and content network in US market.
4. Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain
Andy Taylor discusses how the recently announced paid and organic report is flawed and what critical data it doesn’t include.
5. 7 Advanced Google Shopping Strategies
With Shopping Ads accounting for 46% clicks, Brad Geddes discusses the 7 advanced strategies to optimize your Google Shopping and take it to the next level.
6. Why AdWords Smart Goals Aren’t So Smart
Smart Goals are targeted to those set of users who haven’t enabled conversion tracking data. So are you one of them? Then here are the things you should do and know.
7. Using the Split Testing Feature in FB Ads
About Facebook split testing option, how to set it up for your campaign, what are the benefits and limitations of each individual metric that can be tested, Susan Wenogard discusses in this post.
8. New Quality Score metrics: What matters most, and how to improve your ads
A recent announcement laid more emphasis on QS individual components. Kevin Lee discusses how you can leverage from the new metrics and optimize it to improve your QS.
9. Validation rules for the new dynamic ad group type in Search campaigns
This update is for the users who can access the new AdWords interface and want to create Dynamic Search Ads. The validation rules have been modified so make a note of it in your API.
10. 4 Useful Features Hidden in the New AdWords Interface
Mark Irvine shares the 4 AdWords features in the new AdWords UI that can make campaign management exciting and act as powerful optimization vehicles.
Related Links:
- Raise Your Quality Score With Our AdWords Script
- AdWords Script To Track Performance of AdWords Experiments
- AdWords Script to Find Poor Performing Ads
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