PPC account audit is a recurring task that helps refine your campaigns to meet the marketing objectives. Not only does it help you find areas of improvement but also identifies opportunities that were missed out while creating your campaign.
Posts Categorized: PPC Audit
An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »
PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.