How To Audit Your Google Ads Account For Ad Extensions?

Posted by & filed under Google Ads Tips, PPC Audit.

Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »

7 Common PPC Audit Tasks That You Must Know

Posted by & filed under Google Ads Tips, Negative Keywords, PPC Audit.

PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.