Posts Categorized: PPCChat

During this week’s PPCChat session, host Julie F Bacchini had Navah Hopkins from Optmyzr as a special guest who talked about their new study on pausing low-activity keywords. Her study can be found here.

It’s crucial for PPC experts to find and retain clients. What challenges do they face in acquiring new clients? What strategies do they use? What is their biggest frustration in retaining clients? These questions and more were addressed in this week’s PPCChat session, hosted by Julie F Bacchini.

In this week’s PPCChat discussion, host Julie F Bacchini welcomed special guest Ginny Marvin. Ginny answered experts’ questions about the announcements and feature updates from Google’s Marketing Live event held on May 21, 2024.

Here is the screencap of PPC experts’ tweets about all the AI updates from Google’s annual event. These tweets have covered everything from creative innovations to immersive shopping ads and enhanced reporting features.

Every PPC expert goes through a PPC struggle in his/her life. What are experts’ biggest struggles in the business side of their PPC and Are they experiencing any struggles talking to clients or stakeholders about the Google and DOJ antitrust trial? These and more questions were answered during this week’s PPCChat session which Julie F… Read more »