Greetings Readers! Here is a recap of this week’s PPCChat session. The session was hosted by Julie F Bacchini who discussed the topic “What We Are Thankful for in PPC” today.
Posts Categorized: PPCChat
PPCChat | Managing PPC When Tech Is Melting Down | 15th November 2022
Greetings Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the recent news of mass layoffs in tech companies like Twitter, Meta etc, what challenges PPC experts are facing, have they seen any impacts on platforms on which they are managing advertising and more.
PPCChat | Ecommerce for the Holidays 2022 | 8th November 2022
Greetings Readers! Here is a full review of the PPCChat session this week, which focused on Ecommerce for this holiday season. Duane Brown led the discussion this week.
PPCChat | Programmatic Advertising | 1st November 2022
Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more
PPCChat | What’s On Your Mind in Google Ads | 25th October 2022
Greetings Readers! This week’s PPCChat discussion was a lively one. Ginny Marvin has joined host Julie F Bacchini to answer PPCers’ queries about Performance Max and its features like automated bid strategy, removing certain info from headlines, etc. Apart from PMax, content targeting changes in YouTube, targeting issues in Google ads, and more were also… Read more »