Posts Categorized: PPCChat

In the latest PPCChat session, hosted by Julie F Bacchini, industry experts dove into some of the most controversial and thought-provoking opinions in the world of PPC. From debates on billing practices to the value of different ad networks, no stone was left unturned. Check out the screencap below for a snapshot of the lively… Read more »

During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the PPC industry and its downfall, do PPCers think the current PPC skillset is dying and what are the PPC skills of the future.

Here is a complete screencap of this week’s PPCChat session, hosted by Julie F Bacchini. The discussion centered around Navah Hopkins’s article on overcoming bias in PPC to enhance ad performance.

Here is the screencap from this week’s PPCChat session, centring on the Google antitrust case and the Google Ads Merchant Center fiasco. Host Julie F Bacchini gathered experts’ opinions on the judgment against Google in the search antitrust case and the issues with the Google Merchant Center.

During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.