PPCChat | Hiring & Getting Hired In PPC | 19th April 2022

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Greetings happy readers! In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the hiring process for their agencies, their biggest frustrations in the PPC hiring process, has anything changed in the hiring process in the past two years, and more.

PPCChat | All About PPC Audits | 12th April 2022

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Welcome happy readers! During this week’s PPCChat discussion, host Julie F Bacchini discussed all about PPC audits like: do PPCers currently offer any PPC audit services, do they charge for the audits, do they follow any checklist while doing the audits, etc. Here is the screencap of the session.

PPCChat | Google Analytics 4 | 5th April 2022

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Welcome Happy Readers! This week’s PPCChat discussion was all about Google Analytics 4. Google will switch to  Google Analytics 4 from Universal Analytics on July 1, 2023, and PPCers have already started preparing for the change. Host Julie F Bacchini & guest host Brie E Anderson sought experts’ views on this shift, how is their experience… Read more »

PPCChat | PPC + SEO – Better Together | 29th March 2022

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Greetings happy readers! Both, PPC and SEO are necessary to gain visibility and boost performance and this week’s PPCChat session was focused on the same. Experts expressed their views on PPC and SEO, how much do they work on SEO while working with clients, how does SEO data impacts their PPC strategy, and more. Here… Read more »

PPCChat | Brand Safety in PPC | 22nd March 2022

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Welcome readers to another round of PPCChat recap. This week’s topic of discussion was Brand Safety. During the session, host Julie F Bacchini sought experts’ views on the term Brand Safety, does brand safety concern their clients, have they experienced an increase in awareness with regards to brand safety, and more.