PPCChat | Brand Safety in PPC | 22nd March 2022

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Welcome readers to another round of PPCChat recap. This week’s topic of discussion was Brand Safety. During the session, host Julie F Bacchini sought experts’ views on the term Brand Safety, does brand safety concern their clients, have they experienced an increase in awareness with regards to brand safety, and more.

PPCChat | Getting the Most Out of Microsoft Advertising in 2022 | 8th March 2022

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Greetings Happy Readers! Microsoft Advertising is a type of PPC advertising that can be quite effective. During this week’s PPCChat session, host Julie F Bacchini & guest host John Lee found out, what kind of campaigns marketers are running in Microsoft Advertising, recent features and capabilities, PPCers exceptations from MSFTAdvertising and more.

PPCChat | How to Best Use PPC Data | 1st March 2022

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Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini & guest host Sonika discussed, how to use the PPC data to its best potential. Experts expressed their views on the useful metrics, how frequently they are using this data for optimization, their favourite data point to give special insight into something and more.

PPCChat | PPC Career Paths | 22nd February 2022

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Greetings Happy Readers! During this week’s discussion, experts shared their PPC career path with the host Julie F Bacchini .How have they started their career, have they done any certifications, have their career path had any hiccups and more.