PPCChat | Managing PPC in Unsettled Economic Times | 5th September 2022

Posted by & filed under PPCChat.

Due to uncertain economic conditions, managing PPC is an uphill task. Are experts concerned about the economy relative to the industry as we approach Quarter4? Are their clients bringing up any economic concerns? Are PPCers seeing any impact on the accounts they handle? These were the questions for which host Julie F Bacchini sought answers… Read more »

PPCChat | What Metrics Matter in PPC in 2022 | 30th August 2022

Posted by & filed under PPCChat.

What metrics are most important in managing PPC, what metrics do clients care about the most, and in experts’ opinion, what is the most overrated PPC metric, these were some of the questions which were answered during this week’s PPCChat session. Here is the screencap of this entire session which was hosted by Julie F… Read more »