Posts Categorized: PPCChat

This week’s PPCChat session, hosted by Julie F Bacchini, covered a wide range of questions related to conversion tracking. Participants discussed the different types of conversion actions that can be tracked in PPC campaigns, different methods for tracking conversions, and the challenges that can arise with conversion tracking.

Greetings readers! With Twitter becoming increasingly unreliable, this week’s PPCChat discussion which was hosted by Julie F Bacchini, was all about finding and testing a new platform to have PPCChat activities.

During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.

Julie F Bacchini recently hosted a discussion among PPC professionals, who shared their perspectives on the evolving landscape of Tracking, Targeting, and Attribution within the PPC industry. The participants engaged in conversations about their current areas of focus and outlined their strategies for addressing and equipping themselves for the upcoming months. Below is a screenshot… Read more »

Greetings readers! With all the buzz about AI and now AR/VR from Apple yesterday, this week’s PPCChat discussion sought experts’ views on AI being overly popular or overhyped, their thoughts about AR/VR technologies and their importance and more. Hosted by Julie F Bacchini, here is the screencap of the entire session.