In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
Posts Categorized: PPCChat
PPCChat | Targeting & Audience Assumptions | 10th November 2020
Julie F Bacchini hosted this week’s PPCChat session where she asked experts view on Audience Targeting, Are they doing retargeting based on assumptions or facts, What is the worst audience assumption they had to deal with, and more.
PPCChat | The Coming Datapocalypse & What You Can Do About It | 3rd November 2020
Host Julie F Bacchini & Guest Host Simon Poulton addressed this week’s PPCChat session. Concerned about upcoming changes to tracking and attribution, Are experts doing anything now to prepare for the loss of cookie data, Biggest topics to worry about, and more was discussed.
PPCChat | Paid Search & Paid Social – Working Together | 27th Oct 2020
This week’s PPCChat discussed about using search and social together, the channels being used for generating awareness, acquiring and retargeting customers and a lot more. Hosted by Julie F Bacchini, here is the screencap of the session.
PPCChat | What Does Antitrust Mean For PPC (If Anything)? | 20th October 2020
In this week’s PPCChat session, host Sam sought experts’ reactions on the recent news regarding the justice department suing Google for violating federal antitrust laws, its effect on the entire tech industry & how it is affecting the PPC industry.
