Posts Categorized: PPC Roundup

Here are the last week’s PPC News recap. Get insights for the upcoming holiday season, how to write better ETAs, study on how effective ETAs are, mastering local SERPs, identifying ads that accomplish your marketing goals, quick steps to set up UET tracking in Bing Ads and more.

This month, Bing Ads won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts.

Here are the top PPC posts for the last week which includes some of the major announcements made by Bing Ads, expert views and opinions about Expanded Text Ads, Merkle Digital Marketing Report released for the third quarter and more insightful articles from paid search space.

AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.

Handpicked PPC stories from experts that discuss the tips for holiday season, identify bad ad placements, calculating search impression share, importance of ad extensions, when to conduct keyword research and more.