Expanded Text Ads is still the talk of the town along with the burgeoning (recently launched) Message Extensions. Are you making use of these features this holiday season? Expert insights around this and many other more interesting topics covered in this week’s PPC recap.
Here is a look at the top news of the last week
Abby Woodcock explores how the new message extension can be set up, what objective these extension meets and what features it misses out on.
Bing Ads offers at par features when compared with AdWords. Here are the three features that are unique to Bing Ads and how they are useful in influencing better results.
Christi Olson shares some considerable tips to help succeed in the peak holiday season. Make a note of these 6 essential things and stay ahead of competition.
Stephen Kapusta shares how advertisers can automatically track cross device information through their AdWords account. Here are the details of how and where to see the device report and attribution.
Google recently launched their website to help advertisers identify ads that meet their marketing objective. Melissa Mackey digs deeper into the website and realizes that the website didn’t attend to B2B advertising.
Lauren Capon discusses why ETAs are a big deal and what are the benefits and consequences of the newly launched ad format. More details in this post.
From Jan 2017, Display ads will be able to serve ads even if the targeting criteria isn’t specified at the ad group level. Instead it will target the display network settings at campaign-level.
Good News! Expanded Text Ads has arrived just in time. Bing Ads recently launched Expanded Text Ads globally ahead of the holiday season. Details in this post.
David Midgley shares a guide to help small businesses plan for ‘Black Friday’ and details out what Black Friday means, how advetisers can optimize for results, problems to be aware of and more