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Google releases its financial result every quarter, giving us insight into how they have progressed. They used to share paid-click and cost-per-click information on Google Properties along with other results. As of late, they have discontinued sharing that data.

We have captured all the historical data and have prepared it graphically for a clearer understanding.

 

Previously Google captured the aggregate paid clicks and aggregate  CPC data. From Q1, 2009 to Q1, 2014 we captured that data. Here are the details:

aggregate cpc % change

 

aggregate paid clicks % change

 

Thereafter they added paid clicks and CPC to their financial results. Here is the graphical representation of paid clicks on Google properties captured from Q2, 2014 till Q3, 2019.

 

This shows the % growth witnessed in a quarter compared from that of the same quarter in the previous year. Here are the details:

paid clicks % change

 

Here is the graphical representation of CPC on Google properties captured from Q2, 2014 till Q3, 2019

cpc % change
Data Source – Alphabet Investor Relations

 

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