Merkle released its Digital Marketing Report for Quarter 1, 2020 this week. We have elaborated on some of the key findings from the report in this post.
Hosted by Julie F Bacchini, this week’s PPCChat session focused on recent features and updates announced by all paid search platforms and what experts think about these changes.
Welcome to this week’s PPC News recap! Google’s new identity verification policy, The merger between Amazon’s Seller Central and Amazon Ad Console, Introducing call ads, with an optional website link, Google is making it free for merchants to sell on Google and more.
Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.
This week’s PPCChat session was hosted by Julie F Bacchini who shared expert questions regarding the best strategy for rebuilding client base, Tips for B2B lead gen targeting in Facebook, Tips for viewing multiple conversions in Facebook Ads and more with the PPC community.
