Karooya Blog Blog
Karooya Blog Blog

PPCChat | Keywords and Their Ever Changing Role in PPC | 18 Sep, 2018

Posted September 19th, 2018 by Kirti & filed under PPCChat.

This week’s PPCChat session was hosted by Azeem Ahmad. PPC experts discussed about the close variant changes, using scripts to control match types, role of keywords and more.

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[Product Update] Expanded Text Ad Preview Tool Updated

Posted September 18th, 2018 by Kirti & filed under Expanded Text Ads, Google Ads Tips.

To give advertisers more room for adding information, Google Ads updated the Expanded Text Ads with an additional headline and description .

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Weekly PPC News – Google Ads Shoppable Image Ads, Responsive Display Ads Rollout and more

Posted September 17th, 2018 by Kirti & filed under PPC Roundup.

Gear up for this week, with a quick recap of top PPC news from last week. Google gears up advertisers for the holiday season with new features to make shopping decision easy, LinkedIn makes Dynamic Ads available in Campaign Manager and more in this week’s ‘Weekly PPC News’.

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Twitter Response – Exact Match Close Variant Update

Posted September 13th, 2018 by Kirti & filed under Google Ads Tips, Keywords.

Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.

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PPCChat | Activating Funnel Data with PPC | 11 Sep, 2018

Posted September 12th, 2018 by Kirti & filed under PPCChat.

This week’s PPCChat session was hosted by Heather Cooan. PPC experts discussed about managing PPC and non PPC channels to target full funnel, using data from PPC, marketing to customers via PPC and more.

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